The female body ideal has been continually changing over the years, from the Gibson Girl of 1910 to the Booty Babe of 2010 ( you should read this great article by Marta Hart in Greatist "How much the perfect female body has changed in 100 years.")
And it is the Fashion Industry that has influenced society's beauty standards all this time. Unfortunately, their image of the perfect body is almost impossible to achieve and it has created a lot of negativity and body shaming for the women whose bodies don't fit the standards.
But if I quoted my idol Bob Dylan's song "The Times they are a-Changin'" , it's because it seems that we are in the middle of changing times again!
The face of the Fashion Industry is shifting thanks to the rise of plus-size models !
At the New York Fashion Week last september, size 14 plus-size model Denise Bidot, walked down the runway as the only full-figured model at the Chromat and the Serena Williams shows, that are both "straight" size brands.
Source: DailyMail UK
As I mentionned in a previous post, size 22 Tess Holliday is the first model her size ever to get signed to a major agency, Milk Modeling Mananagement.
Last week, it was the amazing plus model Ashley Graham that was featured in her SwimsuitsForAll ad in the Sport Illustrated swimsuit issue! It is huge because it dropped the "plus size" label. She was featured stunning at her size 14 and proudly flaunting her curves.
It could revolutionize our current beauty standards and really kick off the "curvy girl era" !
And it is not said enough that in that same Sport Illustrated issue, there was an other plus-size model featured in the editorial section, Robyn Lawley, making this moment twice as historic.
These moments I mentioned are just a few big waves in a deep movement.
Let's also mention that plus-size brands are multiplying ( the latest being Ava & Viv, which launch was marketed around the famous bloggers Gabi Fresh, Garner Style and Nicolette Mason).
We can also celebrate Gwen Devoe and her annual Full Figured fashion Week that is about to be a huge success for 7 years in a row, and whose team is currently on the road to cast the next plus-size models.
And we should thank all the plus size fashion bloggers ( my favorites being Marie Denee, Nadia Aboulhosn, Gabi Fresh, Garner Style, Girl with Curves, Lalaa Misaki and many more) for kicking down doors and barriers, and helping women feel more confident in their bodies, speak out and stand for body acceptance, and mainstreaming the motto of the plus size community "Beauty in all shapes and sizes".
It is also mostly thanks to these bloggers and the huge amount of followers they have on social media, that brands and the media acknowledge more and more a long existing demand for fashionable clothes for the bigger woman.
So yes we do hope that times are changing, that we are shifting into an era where body acceptance, beauty at any size and any shape, will be celebrated in the Fashion Industry and hence celebrated in our society.
So girls, enter the movement, love yourself, flaunt your curves, be bold and wear whatever your heart wants, be sexy, sassy, glamorous and free.